The Wisdom of Experience

At Saltzberg Consulting we have the privilege of working with wonderful nonprofits that are making a positive difference. 
 
Not only are they doing good work, they’re also provide excellent examples of how to start, grow, and manage viable organizations. In “The Wisdom of Experience” series, we’ve invited nonprofit leaders to share their experience and insights, with the hope that their hard-won wisdom will benefit others in the sector. 

PROFILE: Patrice Hutton, Founder and Executive Director of Writers in Baltimore Schools

Saltzberg Consulting (SC): Patrice, what was your motivation for starting Writers in Baltimore Schools? 

PATRICE: Creative writing has always been my passion. During college, I got to teach creative writing at one of Baltimore City’s most affluent public schools. I loved the program and wanted to share this kind of enrichment with less advantaged kids.  

SC: What have been some of your biggest challenges? 

PATRICE: As you know, there’s a lot of pressure on nonprofits to operate like businesses and demonstrate constant growth.  This is particularly challenging for us, because we’ve focused our attention on creating a high-quality experience for a smaller number of kids, rather than reaching as many students as possible. For example, when our original cohort was graduating from middle school, we started a new program for them at the high school level – rather than expanding into more middle schools.  Working in the Baltimore City Public School system can also be challenging. But giving these kids a chance to find their voices and develop their passion really sustains me.  

SC: In 2019, Writers in Baltimore Schools will celebrate its 10-year anniversary, which is impressive! Why do you think you’ve succeeded, when so many start-ups fail? 

PATRICE: When I got the idea for Writers in Baltimore schools, I applied for a Fellowship from the Open Society Institute (OSI). Receiving funding from OSI was huge, because it allowed me to focus on getting the program up and running, rather than needing to fundraise from day one.  I also think our summer camp has contributed to this success. In the beginning, camp was just two days and took place in Baltimore. But when we made the decision to turn it into a week-long, sleep-away camp--the Baltimore Young Writers’ Summer Studio—it became something extraordinary, which has impacted every other aspect of the program.  Some of our students haven’t spent a lot time outside Baltimore City. Camp is not only a chance to write, it introduces them to completely new experiences – like being in nature and seeing a sky full of stars that aren’t visible in the City. Camp is also an amazing bonding experience that brings everyone in the program closer.  Another important factor is our wonderful Advisory Board. Members are always happy to share their knowledge and brainstorm solutions. It’s much easier to sustain my energy and optimism because of the Board’s support.   

SC: What advice to you have for people who want to start a nonprofit? 

PATRICE: First off, they need to realize that it’s infinitely exhausting and infinitely rewarding. They need to be completely committed and prepared to work incredibly hard.  And I think it’s important to be part of the community you are going to work with. For example, even though I come from a different background to the kids in the program, we share a passion for writing and self-expression.  I also would advise them to be careful about the rate at which they scale up. It’s essential to focus on building a strong infrastructure and creating a sound program, rather than rushing to increase the numbers served.  

SC: Writers in Baltimore Schools is not a 501(c)(3) nonprofit. Instead you use a fiscal sponsor. How has that worked for you? 

PATRICE: We use Fusion Partnership as our fiscal sponsor, and I can’t sing their praises enough. Because they handle the administration, we can focus on the program.  In the past, funders were perhaps a bit wary of fiscal sponsors. But now it’s a common and accepted practice. Honestly, I can’t think of any downside.    

SC: What have been some of your proudest moments since starting Writers in Baltimore Schools? 

PATRICE: There are so many. This spring I attended the high school graduation of a young man who started the program in the 5th grade and came to summer camp every year. It was so moving to see him reach this milestone.  Another happened recently, during a middle school field trip. Three of our alumni, who are now in college, were chaperoning the trip. I overheard them lecturing the younger students, telling them that they needed to go to our summer camp, which made me very happy. 

SC: You have certainly found a creative way to express your own passion. Is there anything you’d rather be doing than running Writers in Baltimore Schools? 

PATRICE: Other than being an Olympic ice dancer, I can’t think of anything! I’d also like to write some novels.

The photo above is of three 7th graders from the Lillie May Carroll Jackson after-school writing club.

PROFILE: David Slomkowski, Founder and Executive Director of Athletes Serving Athletes

Saltzberg Consulting (SC): David, what was your motivation for starting ASA?

David: I got involved with organized sports very young and played on teams until well after college. It was such a tremendous source of benefit in my life. As I got older and busier I gave up playing. At some point, I noticed that I was out of shape and starting to have aches and pains. I was also having pain in other areas of my life and feeling pretty low. One day I read an article about the Hoyts, a father and son racing team in Massachusetts. The son is confined to a wheelchair, and the father took up running, so they could do something special together.

I was so moved by their story that I literally started weeping. I also felt like this was something I was born to do. That was the spark for ASA.  

SC: So, you decided to start your own nonprofit?

David: Not yet. A friend suggested that I take my idea to the William S. Baer School, a public school in Baltimore that serves children with multiple disabilities. I showed them a video of the Hoyts and they said, “We’ve got 200 kids, when do you want to start?”

My first race was with a Baer student named James Banks who also used a wheelchair. We did a 5K together and he loved it! I got a special running chair for James to sit in while I pushed. I found our first marathon particularly moving, because here was this young man who so little mobility racing alongside Olympic-caliber athletes. It was an experience that I wanted to share with even more kids.

SC: How did you go from volunteering at the Baer School to running your own nonprofit?

DAVID: It was about a year and a half from that first spark to buying, The Idiots Guide to Starting a Nonprofit. By then it felt like a choiceless situation. I knew I needed to do this for myself, and there was a real need for it.

SC: Money is always a big issue for nonprofits, especially at the beginning. How did you finance your start-up?

DAVID: I was so committed to making ASA work, that I sold a lot of my belongings, moved to a much smaller place, and organized my life so I could go two years without a paycheck.

SC: That’s remarkable. How did you know it would work out?

DAVID: I didn’t! But I had some advantages going in. I grew up in an entrepreneurial household, have a degree in business, and I’d started a for-profit business and run it for many years.

SC: ASA is certainly a success story. You’ve grown from nothing to an annual budget of close to half a million dollars. What advice do you have for someone who wants to start a nonprofit?

DAVID: I get asked that question a lot. What I say to people is this, “Write down your mission, vision, and values, then come talk to me.” Most of them don’t come back.

If they do come back, I tell them that they needto be dedicated to the practice of goal setting – weekly goals, monthly goals, yearly goals, etc. And they need to be consistent. Passion is important, but without goals and consistency, it probably won’t work out.

One reason ASA has thrived is that people really benefit from the program. Every year we serve well over 100 youth and adults with little or no mobility and have close to 800 volunteers working with us. Because we’re a big presence at over 100 mainstream races a year, we’re very visible. In the beginning, it was hard to get people involved. But we kept showing up again and again and again. Now people see us at races and want to help.

Fiscal discipline has also been a big part of our success. We’ve always spent less than we bring in. We adhere to basic accounting principles and have never taken on debt.

SC: David, thank you so much for you time. Do you have any final words of wisdom to share?

DAVID: I want to be honest and say that starting a nonprofit is hard and many fail. It can be done, but there has be a genuine need and real passion driving it.

 
The photo above is of David Slomkowski and his long-time racing partner James Banks. The man in the reflection is Patrick Crouse, who was the principal of the William S. Baer School and a huge, early supporter of ASA.

PROFILE: Sarah Sorensen, Executive Director of Independence Now

Nonprofit Leader: Sarah Sorensen


Organization: Independence Now


Role: Executive Director 


Saltzberg Consulting (SC): You stepped into the role of Executive Director for an organization recovering from a crisis. Tell us what you encountered when you arrived.   


SARAH:  A couple of years earlier an employee had embezzled tens of thousands of dollars from Independence Now and stolen money from staff members. I came in at the time when funders didn't trust us anymore and the Board of Directors had lost many members because of the incident. It was particularly hard on the staff, who’d experienced such betrayal by an employee they knew and trusted.  About a month into the job, I shut my office door, broke down in tears and said, “Oh my goodness what have I done?” 


SC: Now IN is thriving. How did you turn things around? 


SARAH:  It helped that I understood how nonprofits operate. I was very familiar with policies and procedures, which may not be sexy, but was just what IN needed.  The other piece was changing the culture. The staff were so beaten down and discouraged by the embezzlement and the fallout with funders. The organization was also very siloed – by which I mean, people were so focused on their own programs they’d almost forgotten that we all work for the same organization.  I spent a lot of time listening to individual staff members, to understand what they needed. We also worked with a consultant who helped us turn the culture around – to make it much more cooperative and inclusive. Now people from different projects have the chance to inspire and learn from each other. 


SC: What kind of support has been most helpful?


SARAH:  At the beginning I had monthly meetings with our Board’s Executive Committee. These were people who had been around the organization a long time. Many had been through the thick and thin and they were very committed to independent living, to our work and getting things right. Despite people leaving, the Board of Directors was and is very solid. I also have a great network of other Center for Independent Living Directors for peer support. I've always used Maryland Nonprofits as a resource. I was involved with them before I came to Independence Now, and IN has been a member since its inception. I use them for things like personnel policy samples and sometimes legal things that I'm wondering about, and just general nonprofit related questions. I also belong to a similar, but more locally-focused organization in Montgomery County. 


SC: What advice do you have for someone coming in from the outside to lead an established organization… whether they are in crisis or functioning well? 


SARAH:  I would say to anyone taking on an Executive Director position – particularly for an organization that’s been through difficult times and needs to be righted again – there's a lot of patience involved.  It’s also important to be fully engaged in the financial piece of the organization. That means you've got to understand budgets: You've got to know how to develop budgets or be willing to learn those skills. You need to always be watching your budgets, because ultimately you are responsible. Understanding the financial piece also leads to making better decisions, because you know what the organization really needs. 


Again, I encourage patience, because understanding the financials takes time. For me, it took two years to really learn our budget. IN’s financial situation is very complex, with money coming from many sources. Even a simple budget will probably take a year to master, because you need to understand the full 12-month cycle. 


SC: Thank you Sarah. Do you have anything else you’d like to share? 


SARAH:  I really believe that the success of an organization depends less on the work of the Executive Director and more on the people she hires – since they’re on the ground doing the work. That said, I am proud that I was able to turn a negative workplace into a positive environment where great things happen and we can help so many people.     


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